Channel Specialist

Apply now Job no: 500324
Work type: Permanent - Full Time
Location: Melbourne
Categories: Sales, Marketing, Corporate Support Functions

Asahi Beverage's internal integrated marketing skills network, 1House, is growing rapidly. Come join our Consumer Connections team consisting of industry leading in-house marketing capabilities and deliver marketing excellence!


Your Impact

Reporting to the Digital Planner you will be the go-to for our brand and customer digital campaign execution where you will work closely with our Brand teams to develop campaign execution plans, content plans, facilitate digital media buying and execute approved strategies.

An expert in all types of Paid, Owned, and Earned marketing, including Facebook, Instagram, YouTube, and Adobe, you will lead the execution of our 90-day paid content and activity calendars and digital media plans, which are built in partnership with Digital Planners and Social Specialists.

In this position you will work alongside a talented group of modern digital marketers, and together you will foster an innovative team culture that delivers paid, owned, and earned consumer connection eco-systems.


The Opportunity

Other key responsibilities include:

  • Oversee the development and maintenance of brand digital campaigns including media plans for Social and VOD
  • Ensure all content is to regulatory and internal standards i.e. ABAC and Digital Media Guiding Principles
  • Monitor campaign performance vs objectives and re-invest, optimise or remove content as necessary.
  • Manage briefing process with 3rd party buying partners and ensure financial tracking process is managed tightly
  • Translate Brand briefs and Digital Channel Strategy into content calendars for brands, across Social & Video media channels
  • Provide channel mix recommendations based on campaign objectives and budgets with support from the Digital Planners
  • Manage the monthly reporting process to deliver channel and campaign performance updates to brand in regular WIP forums


About You

Your forward-thinking view on the future of Marketing channels and emerging platforms will ensure brands are optimising channels well and improving user experience at every touchpoint.

In addition, you:

  • Strong understanding of Brands and have a broader marketing appreciation
  • Demonstrated ability to strategise and execute content plans across Paid, Owned and Earned
  • Proven ability to identify and implement innovative digital communications
  • Understanding of the role of each channel within the wider Marketing landscape
  • Solid understanding of Google Analytics, using UTM or similar tagging frameworks to demonstrate content effectiveness
  • Experience working with MROI models is desirable.
  • In-depth knowledge of Facebook Business Manager
  • Project management in Asana advantageous


Asahi Beverages was ranked 3rd in the Australian Financial Review's most popular Retail and FMCG Employer award 2022. Join a fantastic organisation and a team of modern marketers; all about people, curious and like to challenge the status quo!


Why Asahi Beverages?

Asahi Beverages is one of the leading beverage companies in Australia and New Zealand with a rich and varied history. Comprising some of Australia and New Zealand’s most loved brands, the company’s Regional Hub is based in Melbourne with three Business Divisions - Asahi Lifestyle Beverages (formerly Schweppes Australia) and Carlton & United Breweries (CUB) in Australia, and Asahi Beverages NZ in New Zealand. There’s always a great deal going on and opportunities abound for those ready to take them!


Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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