Your Impact

Step into one of the most influential sales leadership roles in the beverage industry. As our Head of Sales – Key Independent Retail, you’ll take the reins of a portfolio that generates $1 billion in retail sales, leading a high-performing team to deliver sustainable, profitable growth across Australia’s most dynamic independent retail channels.

This is your opportunity to shape the future of Asahi’s multi-beverage portfolio—across beer, cider, RTDs and non-alc—by driving channel strategy, strengthening customer partnerships, and delivering transformational commercial outcomes. If you're ready to lead at scale and make a lasting mark, we want to hear from you.

Key Accountabilities

• Lead Strategy Development: Build and execute customer strategies across Key Independent Retail,  informed by deep market, shopper and competitor insights.
• Own the P&L: Full end-to-end accountability for channel performance, including volume, share, trade investment, mix and revenue growth.
• Drive Joint Business Planning: Lead strategic negotiation and implementation of customer JBPs that align to Asahi’s growth agenda and deliver mutual value.
• Elevate Execution: Ensure retail channel plans are seamlessly executed through national and state teams, with a clear link from strategy to store.
• Deliver Transformational Growth: Champion major change initiatives to elevate channel performance and customer engagement.
• Develop Top Talent: Build a high-performance sales culture through leadership, coaching, and capability development across your team.

About You

• Proven senior sales leadership experience, ideally within FMCG or liquor, with a strong track record in managing complex national retail accounts.
• Demonstrated success leading a P&L of significant size—experience with $500M+ portfolios is highly regarded.
• Understanding of the independent retail environment, with strong commercial acumen and negotiation skills.
• Experience developing and executing strategy across multiple brands, categories, and customers.
• A natural people leader with a passion for coaching, performance culture, and cross-functional collaboration.
• Resilience, adaptability, and the ability to navigate ambiguity in a fast-paced commercial landscape.

This is more than a sales role—it’s a chance to lead one of Australia’s largest beverage portfolios and shape the commercial future of an iconic business.

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate.  Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

We are a Circle Back Initiative employer and commit to responding to all applicants.