Your Impact

We are seeking a passionate and driven Shopper Activation Manager to take our shopper activations and point-of-sale strategies to the next level. If you are someone who thrives at the intersection of creativity, strategy, and execution—this is the role for you.

You will be a strategic partner to customers; you will be responsible for activating our national marketing calendar in-store and co-creating joint business plans that drive commercial impact. From developing eye-catching POS and displays to crafting BTL campaigns and leading retailer activations, you’ll bring campaigns to life and deliver seamless execution in collaboration with Sales, Marketing, and external agencies.

About the Role

• Develop and execute shopper and channel activation plans (BTL & 5P) aligned with national marketing and commercial strategies.
• Lead and implement 12-month customer activity calendar in partnership with Account Managers, Marketing, and Revenue Planning.
• Create compelling trade stories and sales materials to support activation sell-in and field execution.
• Act as the customer marketing lead in joint business planning with key retailers, supporting NPD, ranging, and review forums.
• Manage end-to-end POS and display development, including agency briefing, production, logistics, and budget alignment.
• Track and evaluate activation performance, delivering post-campaign reviews and insights to inform future plans.

About You

• Tertiary qualification in Commerce or Marketing (high regarded)
• Previous experience in Sales, Marketing, Category or Trade Marketing roles within FMCG or a related industry
• Proven commercial and strategic capability, with experience influencing channel direction and delivering business impact.
• Strong understanding of retail/customer dynamics, with deep knowledge of channels and its sub-channels.
• Demonstrated leadership in managing complex projects end-to-end, with strong project management and problem-solving skills.
• Customer-focused with a track record of building strategic, value-based relationships and driving results.
• Skilled in strategic thinking, planning, stakeholder influence, and agile decision-making in a fast-paced environment.

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

We are a Circle Back Initiative employer and commit to responding to all applicants.