Partnerships & Events Lead - NSW

Apply now Job no: 502183
Work type: Permanent - Full Time
Location: Sydney
Categories: Sales, Marketing

Your Impact


Partnerships are a key channel for Asahi’s growth. In this dynamic role, the Partnership & Events Lead will be a key driver of Asahi's growth in NSW by spearheading the development and execution of a winning sponsorship strategy. You'll not only secure impactful partnerships but also ensure their successful activation through creative events and flawless brand messaging. This translates to measurable results and a significant contribution to Asahi's brand awareness and market position within the region. 


This is a Sydney based role.


Key responsibilities  


  • Develop and execute sponsorship strategy for NSW & ACT, aligned with national strategy and state sales goals.
  • Identify and secure new sponsorship opportunities, maximising value for Asahi and the partners.
  • Plan and execute sponsorship activations and events in NSW, ensuring seamless brand message delivery.
  • Manage relationships with partners, agencies, and internal stakeholders across NSW.
  • Measure and evaluate sponsorship performance, ensuring maximum return on investment.
  • Drive alignment between sponsorship portfolio and category/brand plans to ensure effective integration of sponsorships across NSW.
  • Collaborate closely with key stakeholders, particularly brands and sales teams, to ensure seamless integration of all activities. 


About You


To be successful in this role you will have: 

  • Tertiary qualification in business or relevant experience.
  • 3+ years of experience in a similar Sponsorship & Events or Sales and/or Marketing role.
  • Proven experience in managing and leveraging sponsorships to achieve maximum value.
  • Exceptional communicator with strong influencing and negotiation skills, and relationship management skills to collaborate effectively with internal and external stakeholders.
  • Strong analytical skills to track, measure, and evaluate sponsorship performance.
  • Highly organised with the ability to manage multiple priorities and deadlines.
  • Creative mindset, a hunger for innovation, and passion for looking for ways to solve brand problems


Why Asahi Beverages?


Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on. There are so many opportunities in our company for those ready to take them on!


We’re proud of who we are, and humble in how we work – we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.


We are a Circle Back Initiative employer and commit to responding to all applicants.

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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