Senior Brand Manager - Cider

Apply now Job no: 501998
Work type: Permanent - Full Time
Location: Melbourne
Categories: Marketing

Your Impact


Are you ready to take charge of some of the most dynamic cider brands in Australia? As the Senior Brand Manager for Cider, you'll be at the helm of category leader Somersby and trendsetter Mercury Hard Cider. Somersby will be your primary focus, a global sensation owned by Carlsberg that you'll have the opportunity to bring to life in Australia.


In this pivotal role, you'll collaborate with Carlsberg to ensure the brand positioning resonates with local audiences. Your challenge is to create communication and activation strategies that reflect global standards while meeting the unique demands of the Australian market. You'll work closely with top agencies to deliver campaigns that captivate consumers and drive growth.


Stakeholder engagement is at the heart of this role. You'll engage with senior leaders at Carlsberg to foster partnerships that benefit everyone—Brand Principal, CUB, and our customers.


This is your chance to lead iconic brands, work with global partners, and make a lasting impact on the Australian cider market.



Key Accountabilities:


  • Bring to life locally brand positioning, communications, VBI, price and architecture to unlock future growth
  • Ensure clarity of the brands portfolio role and growth expectations within the business
  • Lead the effective management of the brand through the course of the year, adjusting the brand(s) and activities in line with contextual changes
  • Bring the brand’s creative platform to life with a sound connections strategy and plan
  • Grow brand power and other key brand health metrics
  • Lead commercial projects, developing objectives, scope, stakeholder analysis/influence, build the project teams and lead/manage the program of works to achieve project objectives.
  • Actively manage the brands performance vs budget expectations, working with state and vertical teams on performance plans
  • Coach and mentor a group of agile ABM and BMs assigned to work on Cider initiatives


About you



  • Substantial experience in the FMCG sector
  • Emerging experience in defining effective research and agency briefs and management
  • Exposure to brand positioning and core creative development processes
  • Solid experience in leading cross functional teams on individual project basis
  • Proven experience with budget management, P&L understanding and analysis
  • Solid understanding of market, consumer and shopper trends and influence on brand activation


Why Asahi?

Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on.  There are so many opportunities in our company for those ready to take them on!

We’re proud of who we are, and humble in how we work – we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.


We are a Circle Back Initiative employer and commit to responding to all applicants.

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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