Your Impact

As a Sales Representative in Hawke’s Bay, you’ll manage a broad beverage portfolio across both grocery and route channels – covering everything from supermarkets to cafes, dairies and other local businesses. This is a varied, customer-facing territory sales role with a strong focus on relationship-building, execution, and growing distribution across a full FMCG range, including Charlie’s, Phoenix, Lipton, and Asahi Beverages’ alcohol portfolio.

Key Accountabilities

• Manage a diverse portfolio across grocery (New World, PAK'nSAVE, Woolworths) and route trade (cafes, dairies, etc.)
• Sell in SKUs and ensure promotional compliance in grocery accounts
• Build strong trade relationships and generate orders in-route (orders are taken manually at each visit)
• Execute product displays, fridges, and planograms across the territory
• Cover territory from Gisborne to Waipukurau
• Collaborate closely with the local ASM and a part-time merchandiser
• Contribute to team efforts during busy periods (relays, seasonal drives, etc.)
• Achieve KPIs focused on sales, market share, and NPD performance

About You

• Positive attitude and willingness to learn are essential
• Sales experience (FMCG, grocery, or route) is advantageous but not mandatory
• Customer service background candidates with a growth mindset encouraged to apply
• Must be comfortable working autonomously and managing a large territory
• Team player with great relationship management skills

Why Asahi Beverages?

Asahi Beverages is one of Australia and New Zealand’s leading beverage companies, home to some of the country’s most iconic brands including Asahi Super Dry, Peroni, Long White, Major, Lipton Iced Tea, and Charlie’s Juices. We are committed to performance with purpose—offering rewarding career paths, development opportunities, and a culture built on collaboration and respect.

This Full-time opportunity reflects our commitment to providing meaningful, flexible roles that suit different lifestyles. Enjoy great benefits such as product discounts, wellness programs, learning and development pathways, and being part of a company that’s passionate about sustainability, innovation, and giving back to the communities we serve.

We are a Circle Back Initiative employer and commit to responding to all applicants.