Your Impact

Are you a strategic thinker with a passion for turning insights into action at the point of purchase? We're looking for a dynamic and visionary Head of Shopper Marketing to lead the execution of our shopper strategy across the entire Asahi portfolio and retail landscape.

This is a key leadership role that will work closely with Sales, Marketing, Revenue Planning and Category, driving visibility, shopper conversion, and category growth through impactful collaboration and disruptive activation. You’ll also lead a passionate team of Shopper Activation Managers and own the development and rollout of our Go-To-Market plans across all retail channels.

About the Role

• Develop and embed a best-in-class shopper marketing strategy that evolves with the fast-paced retail landscape.
• Lead cross-functional collaboration to create and deliver integrated activation plans aligned with commercial priorities.
• Manage and coordinate channel activation plans that bring brands to life in-store and online.
• Lead BTL budget planning and ROI assessment to ensure effective, brand-aligned investment.
• Build strong relationships with key customer marketing teams and co-create activation plans that win at the shelf.
• Oversee our POS and BTL agency partnerships to deliver world-class execution and innovation.
• Coach, develop, and inspire a high-performing Shopper Activation team to reach their full potential.

About You

• Proven leadership experience in Shopper Marketing or Trade Marketing within FMCG or a related industry
• Strong commercial acumen and ability to connect strategy to execution
• Deep understanding of retail environments and consumer behaviour at point of purchase
• Excellent stakeholder engagement and influencing skills, especially with senior leaders and retail partners
• A passion for leading and developing teams
• Strong project and budget management capabilities

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

We are a Circle Back Initiative employer and commit to responding to all applicants.