Your Impact

As a Digital Product Manager, you will be responsible for driving digital product development to support Asahi’s brand and trade campaigns, promotions, and activations. You will oversee the entire lifecycle of our consumer-facing platforms, including brand and merchandise sites, while also working alongside our internal Design & Development team who develop ongoing digital platforms.

In this exciting role, you will collaborate closely with key teams across Brand, Trade, 1House, Group Digital, and our Agency Partners to define the strategic direction of our digital products, identify brand opportunities, and ensure a seamless consumer experience. You'll play an essential part in mapping out requirements and working alongside cross-functional squads to prioritise tasks and manage team sprints effectively.

A key aspect of this role will involve leading the development of our in-house On-Premise consumer app, where alongside total Product Ownership, you will manage product budgets, timelines, and resource allocation. You will also prioritise tasks and provide senior leadership with regular updates at the General Management level.

Key responsibilities

• Collaborate with Brand, Trade, 1House, and product teams on campaign/product ideation and delivery
• Brief creative teams and agencies to support campaign development
• Map consumer journeys for event activations and leverage behaviour models such as gamification
• Lead cross-functional teams to develop and execute campaigns with consumer focused strategies
• Manage prioritisation and integration of tasks into sprint planning with Digital Product teams.
• Participate in sprint planning, reviews, and showcases to ensure alignment and progress.
• Track KPIs and support agile processes for continuous optimisation
• Lead ROI-driven digital product optimisation and report project milestones to senior stakeholders.
• Lead Digital Product Owners team, managing the development and review of digital products produced by the team and agency ecosystem

About you:

• Previous experience in digital product management
• Strong understanding of digital product management and agile frameworks
• Consumer-focused mindset with a deep understanding of marketing funnels
• Experience innovating processes and systems for better efficiency
• Problem solver with a big-picture mindset and attention to detail
• Creative, business-minded, and able to communicate effectively at all levels
• Experience with consumer-facing applications, with any experience in FMCG, or on premise venues  highly regarded
• Experience in digital marketing high desired
• Understanding of UI, UX or Web Development desired
• Strong relationship-building skills with a results-driven, collaborative approach
• People leadership experience and ability to coordinate and motivate cross-functional teams highly preferred
• Commercial Business or Marketing degree highly advantageous

Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on.  There are so many opportunities in our company for those ready to take them on!

We’re proud of who we are, and humble in how we work – we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.

We are a Circle Back Initiative employer and commit to responding to all applicants.