Your Impact

Reporting to the Marketing Manager at Mountain Goat, the Assistant Brand Manager plays an integral role for the MG team. Responsible for supporting the Marketing and Trade Marketing Managers to execute annual brand plans, with ownership of some of the initiatives.

The role will have a strong focus on sponsorship and event activation, social media and communications including database engagement (CRM), and assisting with new product development.

Key Responsibilities

• You will manage execution of key sponsorships and events, including state-led sponsorships, by managing toolkits, artwork, point of sale material, merchandise and social media support.
• Collaborate with Marketing Manager and agency partners to design and implement engaging content strategies across social media channels, the company website, and the Goat Army CRM database.  
• Drive venue activity by developing impactful creative assets and communication plan tailored for both in-venue experiences and digital platforms.
• Lead the Merchandise plan by developing creative concepts, curating product range, and rolling out campaigns across digital platforms and during key brand activations.
• Support the launch of new product through effective NPD processes, particularly for limited-edition and specialty beer releases.  
• Provide valuable feedback on creative concepts and artwork to ensure brand standards are upheld and maintain a cohesive visual identity.

About You

The ideal candidate will be an experienced and creative communicator with proven ability to coordinate marketing activities, liaise with multiple internal and external stakeholders, and know how to get things done.

• Junior Brand Marketing, Trade Marketing or Social Media Manager experience within the FMCG sector
• Social media / content creation experience with a flare for communication 
• Formal degree in Marketing, Business and/or Commerce is highly desirable
• Ability to problem solve under pressure and think creatively  
• Analytical - strong skills in Excel and understanding data

Why Mountain Goat?

Mountain Goat started out back in 1997 when two mates decided they wanted better tasting beers and were determined to do something about it.

Since then, we have gone from strength to strength, becoming an industry leader in the craft beer world winning multiple awards and accolades. 

We continue to support the same things we always have – our local community, good causes, live and local music all the while producing tasty beers.

A lot has changed in the world over the past three decades, but that pioneering spirit has never left us. 

After all, you can’t tame a Goat.