Your Impact

Reporting to the RECA Field Sales Manager, the Spirit Activation Specialist (SAS) is responsible for driving the sales, brand education and advocacy of our Spirit portfolio including Never Never through partnering & supporting the CUB Sales teams along with managing a dedicated customer territory in Melbourne.

Key Accountabilities

In this exciting new role, you will use love and knowledge of spirits to:

• Identify & Target key influential cocktail bars & premium venues within territory
• Build effective long-term relationships with customers by understanding their key business drivers & requirements.
• Review venue performance & identify opportunities and obstacles to drive growth brand advocacy
• Maintain real time activity reporting in the CRM database with accurate up to date customer information
• Staff Training to build brand engagement & advocacy
• Develop & deliver an ongoing capability plan across the Asahi-CUB sales teams, to educate and establish a comprehensive understanding of the spirits portfolio and brand stories.
• Educate consumers in key venues, PR opportunities, and major events, including tasting events and expos.
• Provide support to Asahi-CUB by conducting tastings and training for wholesale partners and third-party distributors.
• Drive brand awareness with consumers through the management and delivery of consumer tasting programs.
• Build rapport and engagement during industry preparation for tourist/ holiday peak season in key destination locations
• Manage and maintain relevant budgets and T & E planning
• Communicate and update feedback to sales lead post customer event/engagement

About you

You have a deep passion and extensive expertise of spirits, coupled with a strong background in hospitality, gained through experience at high-end venues.

Or

Your proven track record in spirits sales showcases your ability to combine product insight with exceptional relationship-building skills to drive growth in the on-premise landscape.

Experience and capabilities we are looking for:

• Comprehensive spirits/ cocktail knowledge
• Hospitality experience with a strong background in spirits/ cocktail making desirable
• Trade activation, sales and customer management experience in the liquor industry desirable 
• Highly engaging with strong relationships management skills
• Established network within designated market highly advantageous
• Current Australian driver’s licence

What we offer

• Salary, incentives and a tool of trade to set you up for success
• The chance to work with premium brands like Never Never and Nikka and be part of exciting growth and innovation
• A strong and supportive culture with learning and development opportunities