Innovation Marketing Manager - RTD & Cider

Apply now Job no: 501999
Work type: Permanent - Full Time
Location: Melbourne
Categories: Marketing

Your Impact


The Innovation Marketing Manager for RTD & Cider spearheads the creation of a game-changing product pipeline in the RTD category, driving our goal of achieving over 50% of total company NSV growth through innovation.


This role is all about sparking creativity, from ideation to manufacturing, to propel CUB's portfolio strategy forward. As the driving force behind key innovation projects, you'll collaborate with stakeholders across various functions to bring innovative concepts to life and ensure they succeed in the market.


Key Responsibilities


  • Create a long-term innovation engine that will continue to operate productively and efficiently – so that creative ideas travel from concept to commercialization to maturity.
  • Furnish, promote and oversee the innovation pipeline, cross functional enablement, duties and responsibilities.
  • Review innovation strategy & projects and recommend changes/additions to strategy and key priority projects.
  • Lead cross functional teams to deliver projects through the formal gate, pre-alignment, and PMR processes.
  • Full leadership of innovation and renovation projects on all RTD and Cider brands; including NTW development in areas of opportunity.
  • Lead the Ideation, scope, alignment and design of concepts in partnership with internal and external (customers and agencies) stakeholders.



About you


You are a results and process driven leader who is thrives in ambiguity. You always think creatively, explore limits, question the status quo, and break boundaries.


Other qualities we are looking for:


  • Extensive experience in brand management and within a commercial led function.
  • Consumer goods industry experience essential.
  • Business Case orientated and project management skills.
  • Cross functional experience (Sales, Marketing, Finance).
  • Highly skilled in consumer insight and/or ideation.
  • Strong communication skills and ability to share learning and motivate/influence others.
  • Experience within the Innovation space highly desirable.


Why Asahi?

Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on.  There are so many opportunities in our company for those ready to take them on!

We’re proud of who we are, and humble in how we work – we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.


We are a Circle Back Initiative employer and commit to responding to all applicants.

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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