Media Analyst - 1House

Apply now Job no: 500317
Work type: Permanent - Full Time
Location: Melbourne
Categories: Sales, Marketing, Corporate Support Functions

 

  • Using cutting edge ROI tools (neural network) to measure the impact our media activity
  • Be part of rolling out a new platform which involves scaling to all our key brands across ANZ
  • Flexible/hybrid approach to working with free products

Asahi Beverage's internal integrated marketing skills network, 1House, is growing rapidly. Come join our Consumer Connections team consisting of industry leading in-house marketing capabilities and deliver marketing excellence!

 

Your Impact

Reporting to the Consumer Data Manager, this exciting opportunity will be responsible for the delivery of Media ROI and reporting for our Commercial alcohol business, Carlton & United Breweries (CUB). You will help champion data driven decision making by bringing enhanced transparency and rigour to marketing decisions and deliver on goals through a mix of agency partnerships and internal reporting solutions.

 

The Opportunity

Other key responsibilities include:

  • Utilising cutting edge ROI tools (neural network) you will measure the impact our media activity has on sales across our alcohol and non-alcohol portfolios
  • Identify insights to inform media plans and optimisations partnering with the in-house digital team and external media agency
  • Build our sponsorship ROI portfolio and collaborate with partnership teams (AFL & NRL) to understand how to maximise value from partnerships arrangements
  • Develop testable experiments that demonstrate how raw data can be turned into actionable insights for both strategic and executional decisions
  • Support the development and implementation of a new platform, scaling to all our key brands across ANZ

 

About You

You’re have proven experience from Media Agencies, Media Teams or ROI with demonstrable digital media planning or measurement experience and a strong understanding of media planning and metrics.

In addition, you:

  • Are tertiary qualified in a quantitative field – Economics, Analytics, Mathematics, Statistics
  • Possess strong data transformation skills in Excel, Python or R
  • Are an applied analytics and reporting professional with a track record of identifying and delivering robust measurement solutions
  • Familiar with visualisation tools eg. Power BI, Tableau

Asahi Beverages was ranked 3rd in the Australian Financial Review's most popular Retail and FMCG Employer award 2022. Join a fantastic organisation and a team of modern marketers; all about people, curious and like to challenge the status quo!

 

Why Asahi Beverages?

Asahi Beverages is one of the leading beverage companies in Australia and New Zealand with a rich and varied history. Comprising some of Australia and New Zealand’s most loved brands, the company’s Regional Hub is based in Melbourne with three Business Divisions - Asahi Lifestyle Beverages (formerly Schweppes Australia) and Carlton & United Breweries (CUB) in Australia, and Asahi Beverages NZ in New Zealand. There’s always a great deal going on and opportunities abound for those ready to take them!

 

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time


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