Digital Activation Specialist

Apply now Job no: 500514
Work type: Permanent - Full Time
Location: Melbourne
Categories: Marketing

Your Impact

Come and join our ever-growing Ecommerce team as the Digital Activation Specialist. This newly created role we have an opportunity for someone with a key talent in the shopper marketing space to join the team. You will have the opportunity to partner with one of our largest E – Retailers.

Your new role will focus on growing our digital partnership & impact across CUB & our customer digital ecosystems. The role will create long term digital plans, leverage shopper insights and optimize digital marketing channel activities. You will partner with our Sales, marketing, and customer teams to optimize the category and CUB brands to drive engagement every day and amplify campaigns to accelerate omni-channel sales.

The opportunity:

Other key responsibilities include:

  • Own the digital game plan for digital activations & programs (social media, search, websites, content marketing, email & analytics) to ensure we influence for CUB brands along the path to purchase.
  • Unlock incremental channel opportunities within Off-Premise Retailers.
  • Develop content to support e-Commerce & digital marketing channels – E.g. Citrus, Collaborative Ads, Digital Activations
  • Drive continual optimization of content
  • Management of SKULibrary catalogue, working with brands to ensure our CUB portfolio/product listings are best in class.
  • Create digital templates & frameworks to support internal stakeholders.
  • Share learnings with internal stakeholders to build capability across the broader Shopper Marketing team.


About You

We are looking for someone who has a proven track record working across the digital online activation space. You have a clear passion for all things Ecommerce and looking for an opportunity to develop your skills along the way. With 3-5 years proven working experience in account management or digital marketing, with a deep understanding of eCommerce, Social Media Marketing, Search, Loyalty & Channel strategy

Want to know more?

Please apply via the application link.

Why Us?

Asahi Beverages is one of the leading beverage companies in Australia and New Zealand with a rich and varied history. Comprising some of Australia and New Zealand’s most loved brands, the company’s Regional Hub is based in Melbourne with three Business Divisions - Asahi Lifestyle Beverages (formerly Schweppes Australia), Carlton & United Breweries (CUB) in Australia; and Asahi Beverages NZ and The Better Drinks Co. in New Zealand.  There’s always a great deal going on and opportunities abound for those ready to take them

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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