Your Impact

Join the Consumer Connections team, Asahi’s internal integrated marketing team, created to deliver marketing excellence for Asahi Brands. As the Social Media Specialist, you will be tasked with managing a select number of our brands by engaging with our community through the four Cs: content, culture, copy and currency.

Key Responsibilities

• Lead and implement structure and process to content calendar planning development for paid and organic content.
• Be the gatekeeper of all things social, you know the products, formats, and best practice, and you identify key opportunities to innovate.
• Strong copywriting skills, ensuring tonality with respect to individual brands
• Basic design skills allowing you to create social content including memes and gifs, native to the platform and at a fast pace
• Proactively manage social communities by responding to comments and triaging comments to Consumer Relations team
• Identify key consumer trends and insights, leading discussions to synthesise insights across brands and contribute to future strategy and execution
• Monitor campaign performance vs objectives and re-invest, optimise or remove content as necessary.
• Manage the monthly reporting process to deliver channel and campaign performance updates to brand in regular WIP forums

About You

• Agency/ brand/ freelance experience
• Strong copywriting skills
• Ability to tap into moments of trend and incorporate into content Experience in leveraging heuristics and telemetry to inform designs.
• Ability to think strategically for our brands
• A strong understanding of Facebook, Snapchat, Instagram, TikTok, Linkedin and other platform-based media products.
• Understanding of Google Analytics is advantageous, but not essential.
• In-depth knowledge of Facebook Business Manager

Why Asahi Beverages?

Asahi Beverages is one of the leading beverage companies in Australia and New Zealand with a rich and varied history. Comprising some of Australia and New Zealand’s most loved brands, the company’s Regional Hub is based in Melbourne with three Business Divisions - Asahi Lifestyle Beverages (formerly Schweppes Australia), Carlton & United Breweries (CUB) in Australia; and Asahi Beverages NZ and The Better Drinks Co. in New Zealand.  There’s always a great deal going on and opportunities abound for those ready to take them!